Why a Mobile-Optimized Site is Important

Why a mobile-optimized site is important

Web design and web development – technical progress is rapid. What’s new in 2021; what development is necessary for your website? We highlight the most important cornerstones and help you to identify weak points in your domains.

Google has been driving its “Mobile First” campaign for a long time. The figures also prove the Californian company right in this country: According to the Federal Statistical Office, 81 percent of German Internet users use mobile devices. Google wants to provide these users with a better browsing experience.

Mobile-optimized sites are becoming standard

What does that mean for your websites? Google’s “Mobile First” initiative hits website operators hard who cannot offer their visitors a fast and mobile-optimized surfing experience. The world’s most popular search engine recognizes the mobile suitability (or unsuitability) of your site. The chosen web design thus becomes an important ranking factor.

Because websites that are not optimized for mobile devices such as smartphones and tablets and that cannot be displayed poorly on the small screens experience losses in Google indexing. Domains that do not meet these criteria will be ranked worse in the search results. A bad placement in the SERP (Search Engine Result Page) costs money because the visibility for potential customers is low.

Important online factors for Website Optimization

• Responsive web design
• Mobile index = the main index
• Technically clean websites
• Optimization of loading times
• HTTPS protocol

The right signal to Google and users: Responsive web design

A responsive web design improves the navigation for your mobile site visitors. It ensures that your content is well displayed on every display and can be easily navigated. Google recognizes this mobile optimization and is more likely to suggest your website to searchers. This is good for the click-through rate (CTR).

Once on the page, a responsive web design reduces the bounce rate of mobile visitors. With a site optimized for mobile devices, you make it easier for your visitors to obtain information. In addition to a contemporary look, you convey a modern image.

“Mobile First” – Not new, but increasingly important

A mobile-optimized web design promotes the sale of a product, the mediation of service, or the generation of customer information (conversions) on your website. Google’s direction is clear: “Mobile First” is an important, digital competitive factor in 2021. New rules for mobile advertising are also being written.

Because intrusive interstitials on mobile sites could become a big problem in 2021. If the advertisements are so large that they take up the main part of the screen, Google reduces the visibility of the offering page in the search results.

Responsive web design: The content of a website is presented equally well on every surface. 

Loading speed and HTTPS

The loading speed of your page is also a little-noticed, but a significant ranking factor. This applies equally to mobile and desktop views. GTMETRICS has summarized all relevant information on the topic. You can test the speed of your website here.

Another aspect is the security of your domain, or how it is conveyed to the visitor. Websites that do not use secure HTTPS encryption are not only downgraded in their ranking but are also labeled as “not trustworthy” by Google Chrome. A very bad signal.

Does my website need to be revised?

You have to understand, market leader Google wants to offer its customers the best surfing experience. The search engine giant is keen to provide its users with the fastest and best possible help in the form of search results. From a consumer standpoint, the efforts of Americans are honorable.

From the point of view of website operators, the high level of innovation makes it necessary to check your own domain at regular intervals and to revise it if necessary. We can support you in this. For a few days, we have been offering a non-binding, individual, and free website analysis. Just test it.

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