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The Right Way to do Voice search SEO

 


"Ok Google, where is the nearest vet?"

It is already clear that voice-based input will change search behavior permanently. Last year, 58% of voice search users in the USA used voice search to find local companies and service providers. This was the result of a study by the SEO Agency In Bangalore Bright Local.

The particular challenge with Voice Search lies not only in the question asked, but in the answer. In contrast to the display on the desktop, the voice assistant gives only one answer - the best match. The aim of a local campaign is no longer a good ranking alone, but only the best.

To be found - but by everyone

When searching online, many people think of Google directly. Even if competitors like Bing or ecosia can hold their own in the market, the term “google” is synonymous with online searches. But that doesn't necessarily apply to the language assistants. These have settings specified by the manufacturer, which allow them to access various portals when searching. Alexa and Cortana, for example, use the results from Bing. Siri, on the other hand, gives you the names of stores that are stored on Apple maps. For optimal use of Local Listing, the visibility of company profiles on the Internet, you should therefore be able to be found on all these portals. Create the same content everywhere and maintain every account equally.

Siri
Search: Google
Business listing: Apple maps
Reviews: Yelp

Alexa
Search: Bing
Business listing: Yelp and Yext
Reviews: Yelp

Google Assistant
Search: Google
Business listing: Google My Business
Reviews: Google My Business

Cortana
Search: Bing
Business listing: Bing
Reviews: Yelp

Let yourself be evaluated

You may be familiar with it yourself: If you want to use a new service or are looking for a new restaurant, you first read the reviews on the Internet. For many users, these are not only informative, but they also convey a message at the same time: The service was so good / so bad that someone took the time to rate it. Reviews lead to decisions every day - for or against a company or service.

Reach first place

It's not just people who look for reviews, voice assistants are also interested in what your customers think. Having numerous and positive reviews will get you closer to the top of voice search hits too. Remember: only those who come in first will be read out by the voice assistants as a result.

Here, too, you shouldn't limit yourself to one portal for the rankings. On the one hand, because the different voice assistants request different services. Siri, Alexa, and Cortana refer to reviews from Yelp. The Google Assistant mainly queries the results from Google My Business. On the other hand, all services now also include the ratings on third-party review sites.

Voice Search SEO | Voice Search SEO Optimization | Voice Search SEO Services | Voice SEO

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